The Striving Styles Personality System is a revolutionary approach to achieving your potential. The first ‘user manual’ for people.
Understand how your Striving Style shapes behavior perception, relationships, leadership, and emotional development.

Core Ideas
Blending Personality Type with Brain Development
The Striving Styles Personality System brings together leading theories of personality, brain functioning, motivation, attachment, emotional development, and behavioural change
Practical insight
It offers a practical way to understand how your brain is organized, what drives your behavior, and what you need in order to grow. The SSPS helps you recognize the adaptive patterns that have shaped your life and provides a developmental roadmap to strengthen your authentic self and become who you are meant to be.
Deepening self-awareness
The Striving Styles provides a clear and accessible way to understand the connections between brain functioning, emotional needs, and self-protective and self-actualizing behavior patterns of all 16 MBTI types and 8 Striving Styles.
Emotional drivers of behavior
Each Striving Style helps individuals see how they naturally think, feel, relate, lead, make decisions, respond to stress, and pursue fulfillment. By understanding the needs that drive each Striving Style, individuals can begin to recognize what has been missing, what needs to be developed, and what gets in the way of living with greater confidence, purpose, and emotional freedom.
Where growth becomes possible
The Striving Styles difference lies in its developmental focus. It provides a step-by-step roadmap for reshaping neural pathways, changing self-limiting patterns, and building new ways of thinking, feeling, and behaving. Through this process, people can stop organizing their lives around adaptation and begin moving toward their own path, their own potential, and the person they were always meant to be.
From Insight to Change
Ever wondered what motivates you to do the things you do in life? Why you behave in a particular way in situations? Why you act the way you do in relationships? Or most importantly, what you can do about it?
Achieving your potential means becoming all that you are capable of beingโto fully self-actualize. It starts with awareness of your predominant need and how you pursue getting that need met in your life. It starts with knowing your Striving Style and how it affects your ability to become who you are meant to be.