Maximizing Your Career Potential
For use with the Myers-Briggs Type Indicator® & Striving Styles® Personality System
Unlock Your Authentic Career Potential: Find the Path That’s Right for You
What This Book Explores
A career can look right on paper and still leave you unfulfilled, frustrated, or wondering why you’ve lost motivation.
The 16-book Maximizing Your Career Potential series helps you understand more than what you’re good at. Each book explores the work, environment, challenges, and opportunities most likely to satisfy the needs associated with your Personality Type and Striving Style®.
You’ll discover:
- The careers and work settings most likely to bring out your best.
- The Need Satisfiers that keep you motivated, engaged, and growing.
- The Dissatisfiers that can lead to frustration, stress, or disengagement.
- The workplace patterns and pressures that may interfere with your career progress.
- Practical ways to choose roles, plan your development, and build a career that feels meaningful.
Your career shouldn’t simply make use of your skills. It should support who you are and what you need to thrive.
AWARENESS of need satisfiers/dissatisfiers IS THE FOUNDATION OF a fulfilling career
Being able to do a job doesn’t mean it will satisfy you. A role can match your skills and still leave you drained, frustrated, or searching for something more meaningful.
Your Need Satisfiers are the conditions that keep you motivated and engaged, such as independence, challenge, creativity, stability, recognition, collaboration, or the opportunity to make an impact. Your Dissatisfiers are the aspects of work that deplete you, such as too much routine, pressure, isolation, poor leadership, lack of autonomy, or limited opportunity to grow.
The same work environment can energize one person and frustrate another. That’s why knowing your Personality Type and Striving Style® matters when choosing a career, evaluating a new opportunity, or planning your development.
Each of the 16 books is written to help each personality type identify the work environments that will support their success and the conditions most likely to undermine their satisfaction.
Don’t choose a career based only on what you can do. Choose work that gives you what you need to thrive.
A RESOURCE FOR INDIVIDUALs, LEADERS, human resources, AND ORGANIZATIONS
The 16-book Maximizing Your Career Potential series provides practical insight for anyone who wants to make better career and people decisions.
For students, this series provides a way for students preparing to select a university or college program to explore career directions that fit their natural interests, motivational needs, and preferred way of working before committing to a path.
For individuals preparing to enter the workforce, these insights can help identify roles and environments where they’re more likely to remain engaged, develop their strengths, and build lasting satisfaction. For individuals already established in their careers, the series supports more informed decisions about career changes, advancement opportunities, job searches, interviews, and professional development.
For leaders, it strengthens their ability to understand what motivates employees, recognize where individuals are likely to perform at their best, and support development in ways that build engagement, capability, and commitment.
For Human Resources professionals, it provides a meaningful framework for career planning, coaching, employee development, succession planning, engagement, and retention. It helps move career conversations beyond skills and experience to include the needs and motivations that influence long-term performance and satisfaction.
For organizations, it supports stronger talent decisions by helping people identify roles where they can contribute, grow, and remain engaged. When employees understand themselves and leaders understand what brings out their best, organizations are better positioned to strengthen performance, retain talent, and build a more capable workforce.
The Maximizing Your Career Potential series helps students, employees, leaders, and organizations make those choices with greater insight, so people aren’t simply placed in roles they can do, but guided toward work in which they can succeed and thrive.
GO BEYOND KNOWING YOUR MBTI PERSONALITY TYPE
The Myers-Briggs Type Indicator® (MBTI®) identifies your four-letter personality type and gives you a valuable starting point for understanding your natural preferences.
The Striving Styles® Personality System Assessment includes your MBTI® type and goes further. It reveals the psychological needs that drive your career satisfaction, the work conditions that bring out your best, and the patterns that can limit your motivation and performance under stress or when your development has been restricted.
Your personalized career report helps you understand what you need from your work, which environments will allow you to thrive, and how to use your unique abilities in a career that feels meaningful and satisfying.
Know your Striving Style®. Understand what drives you. Build a career where your abilities are valued and your needs are met.